Recent Posts
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Setting KPIs That Actually Work
In this episode, Benny Carreon and Dennis Jackson delve into the significance of Key Performance Indicators (KPIs) for businesses, especially as the new year begins. Dennis, an expert in the field, explains that KPIs are essential metrics that help businesses track their progress towards specific objectives. He emphasizes the importance of keeping KPIs simple and focused, recommending that businesses limit themselves to two to four key indicators to avoid chaos and confusion. The conversation also touches on common mistakes businesses make when establishing KPIs, such as tracking too many metrics or focusing on unmanageable data.
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Maximize Your LinkedIn Profile: Tips from an Expert
Benny Carreon and Dennis Jackson discuss the importance of LinkedIn for business networking with expert Rae Greenip. They explore how to effectively use LinkedIn to enhance professional connections, optimize profiles, and navigate challenges in messaging. Rae shares valuable tips on profile optimization, including the significance of a clean URL, showcasing accomplishments, and utilizing visual elements like banners. The discussion emphasizes the need for proactive networking and provides insights into leveraging LinkedIn's features for career development and business growth.
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Happy 2026
In this episode, Benny Carreon and Dennis Jackson reflect on the transition from 2025 to 2026, discussing the rapid passage of time and the lessons learned from the previous year. […]
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The Service Mindset
In this conversation, Benny Carreon and Dennis Jackson discuss the evolution of business, emphasizing the importance of customer service and the transition from white-collar to blue-collar industries. They explore how […]
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Beyond the Logo: Branding and Creative Strategy
In this episode of Beyond the Logo: Branding and Creative Strategy with Doug Belding, we dive into the art and science of building brands that truly resonate. Doug shares his journey as a creative strategist and the lessons he’s learned helping businesses craft identities that go far deeper than a logo or color palette.We talk about the intersection of creativity and strategy, how to stand out in a crowded market, and why consistency matters more than perfection. Doug also breaks down practical approaches to shaping brand stories that connect with audiences and drive long-term growth.Whether you’re a founder, marketer, or creative professional, this conversation will give you fresh insights into how to think bigger about your brand—and the strategy behind it.
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The Entrepreneurial Journey of Channing Moreland
In this episode, we sit down with Channing Moreland to hear her journey from studying songwriting to building her own business. Channing shares how an idea sparked during her time as a student grew into a full-fledged company, and the lessons she learned navigating the ups and downs of entrepreneurship. From the early challenges of getting started to the realities of running and growing a business, her story is a mix of creativity, resilience, and determination.
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Beyond Training: The Leadership Difference
In this episode, we dive into the crucial distinction between training and true leadership development with Robert Avinger. While training focuses on skills, checklists, and procedures, leadership requires mindset, influence, […]
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What Got You Here Won’t Get You There: Rethinking Growth
What Got You Here Won’t Get You There: Rethinking Growth
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Growing or Selling Your Business – Why Retention is Key
In this episode, we dug into one of the biggest factors in taking your business to the next stage—whether you’re focused on growth or getting ready to sell: keeping your […]
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Advisory Boards: Building Influence Through Connections
In this episode, we dive into how advisory boards can be a game-changer for small businesses with Barbara Taylor and Ed Henkler . Unlike corporate boards, these groups are built on relationships and connections—bringing together people who share their expertise, networks, and insights to help a business grow. We’ll discuss how to form an advisory board, the role connections play in bringing the right people to the table, and the impact these relationships can have on guiding strategy, opening doors, and creating new opportunities. If you’re a small business owner looking for guidance, or a professional considering how your network could make a difference, this episode shows how advisory boards turn connections into lasting business growth.